Nike Shox

Shox is technology developed by Nike, Inc. and incorporated into several of their flagship athletic shoes. Shox are small columns that make up the midsole of the shoe. They are mostly made of rubber. There are many different formations that Shox come in, but they usually come with four circular columns in a square formation for maximum cushioning. There can also be five or six Shox that vary in height, and triangular and rectangular Shox that provide better stability. Some shoes have midsoles made entirely of Shox, like the TL series.

The first shoes to use the Shox technology were introduced in late 2000, the R4 runner, the BB4 basketball shoe, and the XT4 cross-training shoe.

Nike claims that Shox not only absorb impact from heel strike while running; they also "spring back" and add more power to a runner's stride.

Athletes that are notable for wearing shoes with Shox technology include Vince Carter, Jermaine O'Neal, David West, and Carlos Boozer . Some Nike’s best selling shoes include Shox, like the Shox NZ and Shox Turbo, which still release in different colors. These shoes can be found for customization on NikeID, Nike's online shoe customizing site. There are numerous options like different colors and materials for the Shox, along with custom tags on them.

On February 17 2006, BBC News reports that Nike has filed a patent infringement suit against rival Adidas, claiming that a range of their trainers replicate its technology

 The Nike Shox shoes including Mens Nike Shox, Womens Nike Shox were the product of a sixteen years of research in the Nike Labs. In the fall of 2000, the Nike Shox system was revealed to the world. Nike unveiled this top secret line of shoes to the world in 3 models, the Nike Shox R4 (running shox), Nike Shox BB4 (basketball shox), and the Nike Shox XTR (cross-training shox).
   How did the system work? It was actually very simple - the Shox would absorbs energy from impact (kinetic energy) of the wearer's heel and then returns the stored energy (potential energy) as he moves forward. The Nike Shox technology does a better job of returning the energy transfered to it than the Air Max shoes. The Shox shoes were very cutting edge using a super high density polyurithane hollow foam columns as the shock absorbers in combination with a TPU heel counter to ensure equal distribution of the energy from impact.
   The Nike Shox R4 running shoe has been the most successful shoe in the Nike Shox lineup. The shoe was available in a variety of colors and was also available on Nike ID. The R4 has been released several times and is the only shoe in the original lineup to have been released several times.
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