Nike Air Max History
Nike Air Max is a shoe by the company Nike that was introduced in 1987 as the first example with Visible Air technology.
The Nike Air Max shoe uses a large air cushioning unit at the heel which is visible from the side of the midsole in most models. Especially sought after models (according to Nike's History of Air advertising) include:
- Air Max I 1987
- Air Max III (commonly known as Air Max 90) 1990
- Air 180 1991
- Air Max 270 (commonly known as Air Max 93) 1993
- Air Total Max (commonly known as Air Max 95) 1995
- AIr Max 97
- Air Max 2003
- Air Max 360 2006.
The 1993 model was the first to have the fully visible heel Air unit that was visible in the back as well as on the sides, and the 1995 model was the first to feature visible forefoot Air. The 1997 model was the first to include a full length Air bag.
The Beatles' song "Revolution" was used in a television commercial to promote the shoe. It was the first and only time that a song performed by the Beatles was used in a TV ad.
The cushioned shoe has been a popular clothing item among gabber music fans and the Dutch song Het land van ... by Lange Frans & Baas B states that Air Max will never go out of fashion in the Netherlands.
The shoes have always been high tech for their time so runners have always worn them, but they are equally valuable as a casual shoe. They are generally fairly comfortable and the designs and colors are very inspired in some cases. The 1995 model was extremely popular for a long time and saw many colorways introduced. Its popularity has waned but many people still love the shoe. Originally it was met with some skepticism due to its suede construction, high price tag and neon accent color. International collectors quickly came to love the shoe and eventually it became popular in the USA as well.
Different types of Air Max cushioning include "Air Max2" which does not have the "holes" in the cushioning unit and is of high pressure, "Tube Air" which is visible in several small circles on the midsole of the shoe, "Total Air" which is basically just another word for full Air Max cushioning, "Tuned Air," which is a system of individual pods supposedly "tuned" to different areas of the foot. Air in the early 1990s which was visible through the bottom of the shoe (although smaller portions of Air units are visible through the bottom of many Air Max models) and another type of Air cushioning is the low profile and very responsive "Zoom Air."
Air Max cushioning has been used in shoes for almost all sports by now including basketball, cross training, golf, casual shoes, sandals, tennis, etc.; however the "Nike Air Max" is always a running shoe. An example of a basketball shoe would be "Air Max Uptempo."
On 21 January 2006 Nike launched the Air Max 360. A revolutionary shoe design that utilised Max Air through out the shoes midsole. Traditionally, running shoes have used cushioning systems combined . Foam midsoles generally last for about 500 miles before their shock absorbing properties deteriorate.
The use of '360' of air cushioning ensures the shoes longevity. This is the logical conclusion to the Air Max story.
New Release Item
Air Max 90 Hybrid "Air Stab Foot Patrol" Colourway)
(Air Max 95 Hybrid "AM90 Dave Quality Meat's Bacon" colourway)
(Air Max 97 Hybrid "AF180 Union" Colourway)
(Air Max 360 Multi-Coloured Polka Dots)
Design innovation at Nike is about playing with your history and taking it further. The uppers of the legendary Air Max shoes became the canvas for something remarkable.
Throughout its history, Nike has worked with several collaborating design partners. One of these collaborations is the Clerk Packs in conjunction with select retail partners worldwide.
Leyva and Clarke selected 4 of their favorite clerk pack colorways and applied them to the ¡®One Time Only¡¯ silhouettes. They also made use of the identical materials that were originally applied on the Clerk Pack models. The Foot Patrol Air Stab colorway decorates the Air Max 90.The Air Max 95 takes its bacon colored make-up from the Dave¡¯s Quality Meats Air Max 90. The vibrant Air Max 97 uses the Union Stores Air Force 180 color picking. Each example makes use of the identical materials that were sourced for the original Clerk Pack models. The Air Max 360 sports a totally new make up; a multi-colored polka-dot treatment was fashioned to decorate the upper.
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